Programmes Available:
- Create a Successful and Sustainable Practice:
In Psychology, Counselling, Coaching and/or Psychotherapy
What does it take to create a successful private practice?
Why is sustainability important?
How do potential clients find you?
What tools ensure your success?
Strategic Marketing The Big Picture.
Susan Leith-Miller, strategist, coach and mentor will talk on the following key marketing principles for creating and sustaining a successful practice:
- Focus and passion the two secret ingredients for success and sustainability.
- How to price your service science or guess work?
- The ‘essential triangle’ the importance of this to your practice.
- Get the niche right or risk the trap of being all things to all people.
- The three budgets more than the dollar cost of going into business
- Positioning where does your service sit in the market?
- Your brand why is it important?
- The power of ‘word of mouth’ and repeat business.
- The ying and yang of it all getting the balance right.
- Know your strengths another important key to running a successful and sustainable practice
- The Einstein strategy what’s on the inside does matter.
- Case studies of successful and not so successful practitioners what works and what doesn’t.
The Sustainable Practice.
Clare Mann, organisational psychologist, existential psychotherapist and author will explore unforeseen challenges facing the private practitioner:
- The interface between the business and the therapeutic process.
- Values alignment the key to sustainability.
- The contract creating a container for change.
- The politics of therapy.
- Beginning the relationship joining with your client.
- How the environment facilitates and inhibits the client’s journey
- Boundaries speaking the unspeakable.
- Challenging behaviors when safety is at risk.
- Supervision the key to continual growth and opportunity.
- Self Care keeping burnout and compassion fatigue at bay.
Integrated Business Solutions.
Brendan Norris, Sustainable Lifestyle Coach, IT Specialist, E-Marketing Consultant and Licensed Access Facilitator provides guidelines and strategies for promoting your business:
- Information technology finding your way through the maze
- Why IT is essential to your business success don’t get left behind.
- Managing the operation the stepping-stones to success.
- The E-options choosing the optimum technology for your practice.
- Integrating technology - the competitive edge
- Website development your message to the world.
- Attraction marketing ensuring the right clients find you.
- The web designer brief ten questions to ask.
- On-line directories your partners in success.
- Bringing it all together the sustainable You.